On top of that, your marketing and brand teams will be busy with promotion and making materials.Įveryone on the trade show team is already swamped with work. You have to think about who you’re sending, what they’re going to pitch, and need to create an entire plan of attack for the entire show. Preparing for a trade show can be timing-consuming, to say the least. The people on your team may be experts when it comes to their work, but they haven’t made a living out of designing and building outstanding trade show displays. When you work with a trade show consultant, you aren’t just getting their help, you’re also getting their expertise. What could you do if you had someone that’s an expert in blending in-person and virtual elements to make for a great experience, regardless of how you’re attending the show? Your graphic designers are great at managing things that need to be printed on paper, but can they handle imagery for an entire booth display? What else could you possibly need to make the show a success? Design and marketing are already working on brochures, and your sales team is already thinking of pitches. It already feels like you have a team of people ready at your company to handle the next trade show. Still on the fence? Here are all of the reasons why you should work with a booth design company for your next show. You may think you’ve already got things handled, but you haven’t truly seen a successful trade show until you’ve worked with a company that handles booth design. You’ve managed tons of trade shows for your company in the past and you see all of them as rousing successes. Wouldn’t it be great if you could ensure that your next show is a big win? Focusing on your networking skills and marketing materials is a start, but if you should focus on looking into trade show booth design companies. Companies get a chance to expand their brand footprint, make some connections, get more leads, and even learn more about the competition.
#Cookware trade show booth design trial#
If you’re on a budget, you can offer a free trial or sample of the service or good that your company sells.Trade shows can work like marketing magic when they’re handled the right way.
Try to opt for tempting prizes that will draw people in, like gift cards or a free TV. If they get a question wrong, your staff has an opportunity to talk to them about the correct answer and how it relates to your company. Whenever someone gets all of the questions right, they get a prize. You could also host a fun quiz about your industry. If they get a hole in one, they win a prize! For example, if you know a lot of your target prospects are into golf, you could set up a simple mini golf hole in your booth and let each visitor take a shot. Any kind of game or contest will work, as long as it’s fun, interactive, and relevant to your industry or prospects. You can even ask participants to sign up with their name and email first so you have a useful contact list by the end of your convention. People are drawn to interactive trade show booths, and a game or contest is a great way to get prospects’ attention and engage with them. People love free food and drinks, and your staff will have time to talk to them about your company while they're being served. If you’re on a budget but you still want to make a big impact, try offering some cheap appetizers or coffee instead. For example, if your company sells smartphone accessories, you could give out headphones or small wireless speakers with your company’s name on them. You can also give people promotional items that relate to what your company offers or sells. Instead of handing out pens with your company’s name of them, you could give out sunglasses or sunscreen, which will be more practical and useful for prospects. Say you’re setting up your trade show booth at a convention that’s located somewhere hot and sunny. The more memorable and useful your promotional items are, the more likely people will be to visit your booth and talk about your company after they leave. Instead of handing out cliché items like pens, stress balls, or keychains, invest in items that are relevant to your company or items that will actually be useful for people. However, not all promotional swag is created equal. Handing out “swag” at trade show booths is common practice, and it’s an effective way to attract people to your booth. Get some useful promotional items you can give out to prospects.
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